Husband's favorite

Aveda Pure-formance grooming clay

Brand: Aveda

Price: 3600 yen

Place of purchase: Amazon JP

Rating:

This is a product that my husband uses, but I'll review it from my own point of view. My first huge positive about this product is that it smells amazing! It has a kind of botanical smell to it like a lot of Aveda products do, but not florally -- kinda earthy, but in a lovely way. The container of the product might seem small at 75ml in size, but it lasts my husband such a long time -- I'm talking a year or more. You only have to use a little of the product for it to hold a style, so because of that I think the product represents great value for money. I order this for him online on Amazon JP, but I imagine it's probably available at most Aveda salons here -- we used to have one at our local Aeon Mall in Musashimurayama when we lived in Tokyo.

Because we don't have an Aveda store near us in Niigata, we order this online on Amazon JP and I have noticed that it comes in and out of stock. If you don't live near an Aveda store and get hooked on this product, I'd recommend ordering it in advance of your existing tub running out or you may be stuck! My husband is a complete convert to this product for his hairstyling needs and has repurchased it several times now, so based on his glowing review and continual use of it I'd highly recommend it to other fellas out there.