Japan's parents are changing their grocery habits, but milk is staying

With food prices continuing to rise, families here are finding ways to cut costs without compromising on the groceries their children rely on.

A survey of 556 parents conducted by family outing website Ikoyo found that 58% had switched brands or products in response to price increases. Rice was the most commonly substituted item, followed by bread and sweets. Nearly half of respondents had also changed where they shop, with some rotating between supermarkets to take advantage of special offers.

Rather than choosing the cheapest option for everything, 53% said they prioritize balancing where they save and where they spend. A further 27% put low prices first.

Some foods, however, remained non-negotiables. Milk and dairy products topped the list of items parents were reluctant to change for their children, which was cited by 35% of respondents. Veggies, fruit, and rice followed, which were each mentioned by 30%.

Are there any foods you refuse to compromise on for your family, even when prices go up?