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Jan 13, 2026

How much are you spending for Valentine's Day (if anything?)

I saw a press release this morning from Sogo & Seibu Co., Ltd., which covered results from a recent Valentine's Day survey they conducted. They polled 1,133 people (of which 94.5% were women) about their shopping habits for the loved-up celebration, and I thought some of the finance-focused stats might interest the community here.

How much are you spending for Valentine's Day (if anything?) photo

The bulk of survey respondents (43%) planned to spend under 5000 yen, with 26.8% going a little higher at 5001 yen to 10,000 yen. Only 0.6% of respondents were planning to spend over 50,001 yen, which I can understand -- that's a lot of money, and comes close to paying my rent for the month.


My husband and I don't really opt to buy each other stuff for Valentine's Day anymore, so we would absolutely be in the under 5000 yen category.


If you're planning on making any Valentine's gift purchases, is there a set budget you're implementing?

genkidesu

genkidesu

Love to travel, interested in J-beauty products and consider myself a convenience store snack aficionado. Navigating the ever-present challenges of expat life, particularly about my TCK's (third culture kids).


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