Controversially fur day

Today, and November 20th annually, is "Fur Day". The day was created by the  "Japan Fur Association". At the time, it was with the intent to increase fur demand. That was in 1989. A lot has changed since then. Moreover, Japan's domestic fur industry has ceased to exist since the closure of its last mink farm in 2016.

However, the Japan Fur Association still exists. But they don't seem to be active anymore. For example, they used to have an annual fur fashion show around this time of year, but the last one was on in 2022. In contemporary society, faux fur is significantly more popular in Japan than real fur, driven by ethical considerations, affordability, as well as fashion trends. 

I would suggest to them, the Japan Fur Association, that they switch their focus from trying to promote fur to preserving the history of it. Japanese people had used fur since the Paleolithic ages, evidenced by fur found in Paleolithic ruins in Japan, like most other countries around the world.