A day for Rooibos Tea

Today, and June 8th annually, is H&F BELX Rooibos Day H&F BELXルイボスの日 in Japan. It's a bit of a mouthful! Essentially - it is a day promoting Rooibos Tea. The anniversary was created by H&F BELX Holdings, a company based in Kawasaki City that specializes in rooibos tea, herbal tea, and non‑caffeine black tea.

The date comes from playing on the date. The letter "R" resembles the number six in Japanese, and "B" looks like the number eight. A bit of a stretch in my opinion, but the company thought that there was enough of a connection to link 6/8 to "Rooibos". Rooibos itself is a caffeine‑free herbal tea made from the leaves of a South African plant known for its rich antioxidants and gentle sweetness.

Rooibos Day encourages everyone to slow down, care for their bodies, and choose drinks that support well‑being. Rooibos tea, with its reddish color, mild aroma, and relaxing qualities make it a suitable choice for everyone, including children and pregnant women.

Pictured: a choice of Rooibos Tea at a cafe in Ome City, Tokyo.