A day for Dars chocolate

Today, and December 12th annually, is Dars day ダースの日. Dars is a delicious chocolate widely available in Japan. DARS has been loved by many people since its release in 1993. Its product concept of "a chocolate bar in pieces". But the "Dars Day" doesn't seem to be well known. Not in the way that the Pocky anniversary on November 11th is anyway. 

The anniversary was established by Morinaga & Co., Ltd., headquartered in Tokyo, which manufactures and sells the chocolate brand "DARS,". The reason they chose December 12th for the anniversary is because there are 12 pieces of chocolate in a Dars pack. Their catchphrase "It's a dozen because there are 12 of them." Which makes more sense when you hear that the product was initially called  "DOZEN". The packaging design was revised in 2000, changing the name to "DARS." 

The purpose of "Dars day" is to let more people know about the product. There are four varieties; "Milk," "Bitter," "White" and "Strawberry." Limited-time flavors include "Creamy Cocoa," "Pistachio Ganache," and collaboration flavors like "Pino" and "Uji Matcha." They melt in the mouth. My Favorite is the white chocolate.