A radio station's contribution to disaster preparedness

Shibuya Cross-FM, a radio station and media company based in Shibuya, created an anniversary called Foster Disaster Preparedness Awareness Day 防災意識を育てる日 that falls on March 11th annually. It is intentionally on the anniversary for the Tohoku Disaster. 

Japan already has a Disaster Prevention Day on September 1st annually, which is on the anniversary of the 1923 Great Kanto Earthquake, but Shibuya Cross-FM worried that as September 1st falls in typhoon season that many nationwide drills end up getting cancelled. They wanted to make sure there was a day that disaster awareness activities could continue reliably each year.

And it's not just lip service; the station actually follows through their commitment to do their part in fostering disaster preparedness. They actually have a weekly program hosted by certified disaster prevention specialists and each year on March 11th they have a special disaster preparedness program. Reportedly, the company's president himself is a certified disaster-prevention specialist.