A sweet little anniversary for a long‑eared roll cake

The 11th of each month is Roll-chan day ロールちゃんの日. Roll-chan is a much loved roll cake in Japan, with a character of a long-eared rabbit on the front of each package. It was those long ears that inspired the monthly anniversary on the 11th, because they resemble the number 11!  The anniversary was created by the producers of Roll-chan, the well-known Yamazaki Pan.

Roll‑chan is known for its soft sponge, light cream, and generous size. The standard flavors include whipped cream and chocolate cream, each wrapped in a tender, egg‑scented sponge. Beyond the cake itself, the character Roll‑chan has its own charming lore: a long‑eared creature (not a rabbit) who lives peacefully in a hidden “Roll Village,” dislikes heat, and befriends other long‑necked or long‑bodied animals like cranes, giraffes, and elephants.

On this day, you can usually see Roll-chan in a prominent position in the supermarkets. Moreover, you can often pick up Roll-chan at a discounted price on this day.