A monthly dedication to fruit

Today, and February 8th annually, is Fruit Day 果物の日 in Japan. One of at least 30 anniversaries, observances and commemorative days on the 8th of February each year. The occasion was established in 1998 by the National Citrus Promotion Council and the Deciduous Fruit Promotion Council.

The date comes from a playful word association: the Japanese word for “snack,” oyatsu. The number 8 can be read as "yatsu", making the eighth day a symbolic reminder to enjoy fruit. The campaign was created to counter the trend of children drifting away from fruit and to encourage healthier snacking habits. Many shops use the day to run fruit‑related promotions, helping boost overall consumption.