'Thank you for being born'

'Thank you for being born' is the tagline for "Baby Day", which is on October 10th annually. The day was registered by Akachan Honpo, which is a popular baby store chain, with branches all over Japan. The reason for the date has to do with my last post; that in Japan they say pregnancy is ten months long. Moreover, there is an old belief and saying in Japan that gestation is ten months and ten days; 10/10. Its just a saying and is not accurate. 

Regardless, Baby Day is a day to be grateful for pregnancy and to be thankful for the healthy growth of a baby. I'm sure Akachan Honpo were also hoping when they registered the anniversary, that it would make people think of their store every year when Baby Day comes around! They sell baby and maternity clothes and products and toys too.

Akachan Honpo also do some really lovely okaeshi thank you gifts, which are gifts you are expected to give to anyone who gives you money or a gift when you have a baby. Just one of the many different customs around having a baby in Japan.