Lie-like mascara!

Today, and April 1st annually, is Usotsuki Mascara Day うそつきマスカラの日 in Japan. "Usotsuki" is the name of the brand, so I have left it in Japanese. It means "liar" in Japanese! Its quite a clever name for a mascara that, they claim, creates lashes that "look too good to be true"! 

The day was established by PDC, a cosmetics company known for developing products that help people express their ideal selves with confidence. Because April 1st is traditionally associated with harmless jokes and lighthearted trickery, the brand chose this date to highlight the mascara’s “lie-like” finish; lashes that appear effortlessly fuller without looking artificial. 

The charm of this product lies (if you'll pardon the pun) in its ability to separate each lash cleanly, avoid clumping, and maintain a lifted, elegant curl throughout the day. Have you ever tried "Usotsuki" Mascara? Is it a lie or lie-like!?