Fujiya's New Fresh Donuts Are Worth Trying

Fujiya has quietly launched one of the sweetest surprises of early summer: a brand‑new Fresh Donuts series. They look simple at first glance, but each flavor has its own personality, from nostalgic Milky cream to bright strawberry jam, rich chocolate, and even a bold salt‑lemon twist. The donuts have a soft, almost choux‑like top and a generous filling, giving them a texture that feels closer to a bakery treat than a standard convenience‑store, or even a Mister Donut, doughnut.

We tried all four flavors, and each one had something special - whether it was the jam that reminded me of Irish jam donuts back home, the creamy Milky paste made from Fujiya’s iconic candy, or the chocolate that also earned an easy five stars. Even the salt lemon, the strongest of the bunch, had its own charm.

If you’re curious about which flavor might be your favorite, you can find all four detailed reviews over in the City‑Cost review section. These new donuts are definitely worth a try while they’re still 'fresh'!