The Japanese concept of "Stehaji"

"Stehaji", or sute-haji, is a "ryakugo" or abbreviation for "tsukai‑sute wa, hazukashii", which means "disposable use is embarrassing." It is the concept that to use something once (or a few times) and then throw it away is something to be ashamed of. 

Today, and June 8th annually, is Stehaji Day「ステハジ」の日 in Japan. An anniversary created to encourage people to rethink their everyday habits that create waste and, thus, move toward more mindful, sustainable choices. The anniversary was created by an Osaka-based company that make water purifiers and hygiene-related products, to spark awareness and encourage small but meaningful behavior changes. 

The company chose June 8th as the date, because it can be read as "ro (6) ha (8)" which means “loss” and “shame,” symbolizing the waste created by disposable culture. The day aims to spread the “stehaji” mindset across households, companies, and communities, turning awareness into action.