What families in Japan have planned for January

January in Japan sometimes feels like a quieter month after the holidays, but for many families with kids, it's still a time filled with plans and traditions. A recent survey by IkoYo Family Lab showed that how families want to spend January depends largely on the ages of their kids, and there's a blend of classic New Year customs with winter leisure.

Across all age groups, the most popular January activity is hatsumode, or the first shrine visit of the year. More than 60% of families said they want to do this together, with especially strong interest among families with preschool-aged children. For many, it has become a New Year ritual and an easy outing that feels meaningful for both parents and kids.

Playing in the snow ranked just behind hatsumode and remains popular across all ages. Interest was highest among families with children aged three to five, with activities like sledding and building snowmen standing out as simple and memorable winter experiences. If you live in a snowy region, it's also a free activity, just find a park with a bit of space and a decent hill!

As children grow older, January plans begin to shift. Traditional New Year activities such as kite flying, mochi pounding, and New Year decorations are more common among families with younger kids. However, from elementary school age onward, interest increasingly moves toward more active winter pursuits like skiing, snowboarding, and ice skating, which obviously require greater physical ability and skill.

The survey also notes growing interest in watching major January events like the Hakone Ekiden together, particularly among older elementary school children who are better able to follow and enjoy the competition.

What have you got planned for the month of January?