Reasonably priced ice cream for matcha fans
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MOW Uji Matcha (Matcha x Milk) ice cream
Brand: Morinaga
Price: 194 yen
Place of purchase: 7-11
Rating:
The description
This product is a tub of MOW Uji Matcha (Matcha x Milk) ice cream, and it's a limited-time only offering. It was priced at 194 yen including tax.
The good
This new MOW Uji Matcha (Matcha x Milk) ice cream tastes a bit like a matcha latte, and I mean that in the best of ways! It has a lovely creaminess to it, but still has that distinct earthy matcha taste, but it's not overpoweringly grassy-feeling. You can see in the picture that the ice cream has a "swirled" kinda appearance, so you get a bit of both flavors in each mouthful. I think that definitely aids in the balanced feeling! I also think the price for this is very reasonable, especially when compared to Haagen-Dazs for instance, which is close to double the cost of this.
The not so good
If you do find yourself really enjoying this, then you've got to reconcile with the fact that it's a limited-time only offering. That can be a bit frustrating for sure, but MOW/Morinaga are pretty great at releasing a variety of yummy flavors throughout the year. Overall, I would say if you like matcha flavored things then this is a tasty option to try at a reasonable price point. Keep an eye out for it at your nearest supermarket or convenience store chain(s) if it sounds fun to you. Happy eating, and enjoy! :)
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