BIRUCA is food for thought!
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BIRUCA Chili and Lime Flavor
Brand: Calbee
Price: 150 yen
Place of purchase: 7-11
Rating:
The description
Calbee Confectionery comes out with all kinds of imaginative regional and novel flavors. In the summer of 2024, Calbee released a line, BIRUCA. This version labeled in Japanese and English is chili and lime flavor.
The good
Calbee Confectionery's potato chips always draw me in with their imaginative package design and novel flavors. I'm just looking for a crunchy snack, but I always end up with a language and culture lesson... For summer 2024, Calbee has a new line, BIRUCA. I'm not shouting. The package has the mysterious word BIRUCA in bold letters. This version has chili and lime flavor. The package got me. It says, 「これだけ持って、とび出して。」Just take this and jump out there. Well, they're crunchy, flavorful, and remind me of Tex-Mex chili lime.
The not so good
BIRUCA chili and lime-flavored potato chips are reasonably priced and deliver on flavor. They're seasoned with chili, tomato, onion, and lime, reminiscent of Tex-Mex cuisine. They go great with a cold beer. But what is BIRUCA? Well, it's Karubi, the company name backward! As always, my snack fix teaches me a little bit of wordplay and some food for thought. On the back of the package, it says 「「アイデアが出なければ逆立ちをしよう」- When you can't come up with an idea, you should turn it on its head. Who knew potato chips taught life lessons?!
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