The mascots of attractions

Mascots are hugely popular in Japan. In the past day I have introduced several different mascots of towns or cities. But many attractions also have mascots too. They make an appearance at the attraction for special occasions. And they often travel to other events too, as a way to promote the attraction in question. 

Above, Kabuta-kun, the skiing beetle! He is the mascot of Saku Ski Garden Parada in Nagano prefecture. But in the summer the ski resort turns into a theme park with various activities, including a beetle house. Hence their mascot is a beetle.

Above, Muuto Kun, the mascot of Saitama aquarium, a rare freshwater aquarium in Hanyu city (you will find more information for it in the review section of City-cost). Muuto kun generally makes an appearance at the aquarium for a few minutes on the weekend and / or when there are special events on at the aquarium.

The above mascots are for a pachinko parlor! This particular pachinko parlor were sponsors of the festival where I took this photo, hence the mascots were in attendance. Mascots are used by pachinko to soften their image and to appeal to casual or younger audiences. The dark side of mascot marketing!

There are numerous examples. As you may have gathered from my various posts about mascots, they are a big business in Japan!