A day for Monteur

The second Wednesday of every month is Monteur Day (モンテール・スイーツの日) . Monteur is a sweets manufacturer from my prefecture; Saitama. They specialize in fresh, chilled desserts, often made from Hokkaido dairy.

You will find several of Monteur's desserts reviewed in the review section of City-cost. If you have never tried Monteur desserts before, I recommed the mini eclairs in particular and I personally really like their roll cake too. You can see four of their products in the photo of this post. 

The reason the anniversary is on the second Wednesday of each month is a pun on the Japanese word for sweets. It, “sui‑tsu” , sounds like the "sui" of Wednesday and the English "two", (水・２), meaning “Wednesday–2" or the second Wednesday! The day encourages people to treat themselves mid‑week with a comforting dessert.