Only in Japan; "Marriage Strategy" and "Marriage Guarantee"

Today, January 14th, is Marriage Strategy Meeting Day 婚活作戦会議の日. Have you ever heard the words "marriage" and "strategy" together like that before!? Moreover, the company who started this anniversary are a marriage-guarantee service, who actually refund fees if a member does not achieve marriage within 24 months. 

I feel this is a "Japan only" way to look at and approach marriage. Yes, there are other countries where people use services or relationships coaches and / or a matchmaker to find a suitable spouse, but actually having a national, annual "marriage strategy meeting day" and a "marriage guarantee service" may be exclusive to Japan! Please do correct me if I am wrong.

The date was set on January 14th because it is exactly a month before Valentines Day and two months before White Day. The aim is to get people to think about their relationship intentions for the year ahead and set goals, discuss strategies with friends, and / or take the first steps toward finding a partner or marrying the one you have!