Beautifying Outdoor Advertising

Today, and September 10th annually is Outdoor Advertising Day 屋外広告の日 in Japan. But it is also the last day of the annual Outdoor Advertising Beautification Week. Both anniversaries work to encourage cleaner and safer public advertising spaces across Japan.

Outdoor advertising includes a wide range of media. Such as, billboards, pole ads, posters, balloons and even traditional chindon performances. It also includes the famous 3D cat billboards of Tokyo, such as the "Cross Shinjuku Vision", probably most commonly called the "Shinjuku 3D Cat"!  

The organization behind the commemorations is the Japan Outdoor Advertising Federation, which was established in 1958. It has undergone several reorganizations before adopting its current form in 2012. The registered "Outdoor Advertising Day" in 2023.