Oct 4, 2025
Life size photo anyone?
Recently my friend who owns a brand of Japanese products remarked to me how strange it is when she walks into a supermarket and there is a life size photo of her. More accurately, what we call a cardboard cut out in English. She says that she really doesn't like it. I doubt I would either. She had a good cause and I personally love seeing her cardboard cut out in the stores, but without a reason, it seems a bit narcissistic to have a life size photo of yourself! Yet, a company, "Asukanet" in Hiroshima, is trying to encourage a demand for them!
However, on closer inspection, it would seem they are only trying to promote it for a niche market. That is, small children, and I must say, I can see the appeal after reading more about it. Basically, the company use a professional photographer to take pictures of babies and children between the ages of 0 and 2 and then print out life size photos of them at that age. It would be a great visual reminder of how little they once were. We have markings on the wall that shows how tall the kids were at each age, but I think the life size photo has more of an impact.
The company registered October 4th as Life Size Photo day; "Tou (10) Shi (4) dai" (life-size). The purpose is to let more people know about the excitement that can be obtained by keeping a life-size photo of your baby and / or toddler. Would you be interested in doing it?

Former nickname was "Saitama". Changed it to save confusion on place review posts! Irish, 20+ years in Japan! I also write on my personal website: insaitama.com
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