Nov 1, 2017
November 11th is Pocky (& Pretz) Day.
(Can you guess why?)
“Share Happiness” is Pocky's slogan and they want you to share Pocky with everyone.
This unofficial holiday is one of many in Japan based on the date (or at least the sound of the date).
The four ones in the date 11/11 look like some Pocky or Pretz, ready to share with a friend.
It's obvious Pocky Day is about marketing Glico products, but they want you to remember to share happiness and 'appreciate the important people in your life.' (Shouldn't that be every day?)
Anyway it's a good excuse to try a weird new Pocky flavor with some friends, right? (Be on the lookout for some special packaging in the next couple weeks.)