Nov 14, 2018

Beer Tasting: Echigo Red Ale

As I get older, I find that my alcohol consumption has decreased—the result of a slowing metabolism, fewer social drinking occasions, and depleted energy from wrangling kids all day. As a result, when I do have a drink, I usually reserve it for old favorites or trying new craft beer.

Yesterday proved such an occasion, and I opted to try a local microbrew that I’ve been itching to try for a while: Echigo Beer. The company labels itself the oldest microbrew in Japan, and while I can’t vouch for that, I will say that Niigata has a strong tradition for brewing alcohol (sake more than beer, though).

The Echigo Pilsner is the most common brew, but since it’s autumn, I reached for the red ale. I have to admit I was somewhat drawn to it for the cranes on the label that are such common sights out here in snow country.

Beer Tasting: Echigo Red Ale photo

The ale itself was delicious. Not as bitter as some red ales, but it still had that hoppy taste you’d want from an ale. This was a perfect autumn brew, and I highly recommend it.

Echigo beer is fairly ubiquitous in Niigata, but you can find it at many craft beer locations throughout Japan. 



Hitting the books once again as a Ph.D. student in Niigata Prefecture. Although I've lived in Japan many years, life as a student in this country is a first.

Blessed Dad. Lucky Husband. Happy Gaijin (most of the time).