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Feb 23, 2026

Winter sports becoming an unaffordable luxury for many areas of Japan

Skiing or winter sports are very much a "rich family" thing in my home country, or at least that was the case when I was a kid. The cost of getting to the mountains, hiring gear, and paying for lift passes made it something out of reach for many families, my own included.


Now, living in Japan, it saddens me to see a similar trend emerging here at some of the country's most famous ski resorts. Recent reports show that lift ticket prices across Japan have risen by more than 40% over the last four years, particularly at resorts popular with overseas visitors.


Places like Niseko Tokyu Grand Hirafu in Hokkaido now charge over 10,000 yen for a daily pass, and when you factor in gear rental, food, and parking, and a day on the slopes quickly becomes a significant financial outlay. Operators are targeting affluent visitors willing to pay for a premium experience, and locals (+ us expats with yen-based salaries) just can't keep up in a lot of cases.

Winter sports becoming an unaffordable luxury for many areas of Japan photo

My local area (Hakkaisan) is still fairly reasonably priced. Not the case everywhere, though.


In saying that, a lot of smaller, community-focused hills are resisting the trend, keeping rates lower for locals, but the wider picture is still not ideal. The winter sports culture here that was once accessible to many is increasingly becoming a playground for the wealthy and foreign tourists.


How do you feel about situations like this, where activities are priced for the wealthy and tourists, often leaving locals out in the cold (no pun intended)?

genkidesu

genkidesu

Love to travel, interested in J-beauty products and consider myself a convenience store snack aficionado. Navigating the ever-present challenges of expat life, particularly about my TCK's (third culture kids).


1 Comment

  • TonetoEdo

    about an hour ago

    When I was a kid in Vancouver schools, the only affordable winter sports were ice skating at indoor rinks and snowshoeing at the mountain resorts. Schools provided lessons in both. I had a notion to try here in Japan, but yeah, it's out of my budget now...It makes me sad for my neighbourhood kids at public schools. It's a luxury. Some private schools have ski lessons, taking advantage of group rates and subsidies.