Nov 10, 2026
How people here plan to keep warm this winter, according to Rakuten
The other day I asked in the Q&A section about people's favorite winter items to keep them warm. Today, I found a press release (from last month, but still relevant!) from Rakuten about items they're seeing an uptick in sales on.
Leg warmer sales have increased by around 40%, and sales of lightweight, packable winter coats have doubled. Maybe more unique, sensor-equipped panel heaters have seen sales increase around fivefold, and AI-controlled electric blankets are up approximately 50%. I didn't even know that AI could control electric blankets, but I guess you learn something new every day!

Who doesn't love a good leg warmer?! I got these ones from Amazon Japan a few years back.
The big thing I notice is people wanting to keep themselves warm without necessarily heating an entire room. That's something I'm sure a lot of us can relate to, especially those of us in older or poorly insulated homes where winters can sometimes feel as cold indoors as it is outdoors!
0 Comments