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Nov 10, 2026

How people here plan to keep warm this winter, according to Rakuten

The other day I asked in the Q&A section about people's favorite winter items to keep them warm. Today, I found a press release (from last month, but still relevant!) from Rakuten about items they're seeing an uptick in sales on.

Leg warmer sales have increased by around 40%, and sales of lightweight, packable winter coats have doubled. Maybe more unique, sensor-equipped panel heaters have seen sales increase around fivefold, and AI-controlled electric blankets are up approximately 50%. I didn't even know that AI could control electric blankets, but I guess you learn something new every day!

How people here plan to keep warm this winter, according to Rakuten photo

Who doesn't love a good leg warmer?! I got these ones from Amazon Japan a few years back.


The big thing I notice is people wanting to keep themselves warm without necessarily heating an entire room. That's something I'm sure a lot of us can relate to, especially those of us in older or poorly insulated homes where winters can sometimes feel as cold indoors as it is outdoors!

genkidesu

genkidesu

Love to travel, interested in J-beauty products and consider myself a convenience store snack aficionado. Navigating the ever-present challenges of expat life, particularly about my TCK's (third culture kids).


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