Amazon Japan's survey of Japanese shoppers' priorities

With the cost of everyday living continuing to rise, it seems shoppers here are becoming more thoughtful about where their money goes, and understandably so! A new survey by Amazon Japan found that around seven in ten people now prioritize three things when making a purchase, which are (1) staying within budget, (2) finding something that genuinely suits their needs, and (3) getting it at the right time.

The company has given this approach the name "Pitari-gai," which roughly translates to buying something that fits just right. Basically, the idea is that a good purchase isn't necessarily the cheapest one, but something that offers the right balance of price, personal preference, and convenience.

Getting value from a purchase seems to be a big thing for Amazon shoppers at the moment, but it doesn't mean just buying the cheapest thing!

The survey of 1000 Japanese adults aged 20 to 69 found that 69.2% considered all three factors important. Price was a particularly significant consideration, with 35% saying they'd become more focused on finding cheaper products than the previous year. Meanwhile, 55.8% said they were becoming more careful about what they bought, with many reconsidering whether they really needed something before making a purchase.

 With Black Friday and the end-of-year shopping season approaching, it'll be interesting to see how these habits influence what people choose to buy!