Cute bickies with a Gudetama theme

Gudetama custard flavored printed biscuits

Brand: Hokka

Price: 129 yen

Place of purchase: Aeon Muikamachi

Rating:

These are such a cute little snack, especially if you're a Gudetama fan. I love that each biscuit has a different character design printed on it, and there are 81 designs to find, so there's a bit of fun in seeing which ones you get. The biscuits themselves have a nice light, crispy texture and a tasty custard flavor. They're not overly sweet, which I think makes them quite easy to snack on, and they're something kids would probably enjoy just as much as adults. I also feel like the price point is quite reasonable, so no complaints there.

While the packaging and character designs are adorable, the biscuits themselves are fairly simple. If you're expecting a really strong custard flavor or something particularly rich, you might find them a little bland. They're quite light and mildly sweet, so I can imagine people with a bigger sweet tooth wanting something with a bit more flavor. The individual designs are fun to collect, although you do need a fair bit of luck if you're hoping to find the rare Nisetama-san biscuit. It's also worth remembering that you're buying a fairly basic biscuit, so much of the appeal really comes from the Gudetama branding rather than the snack itself.