Jun 15, 2024
The future of lemon sours?
Gallery
Mirai no Remon Sawa Purein
Brand: Asahi
Price: 298 yen
Place of purchase: Belx Supermarket
Rating:
The description
Asahi Beverage in June 2024 released the world's first - a ready-to-drink shochu highball with a full pull top and a slice of lemon. Two versions are available. This one is "plain", with no sugar or flavorings.
The good
I was tired when I visited my local supermarket to pick up a chuhai or two, and chanced on this ready-to-drink shochu highball in a can. I don't watch TV, so I had no idea what I was in for or why the drink was sold at a premium price. This is one of the series in Asahi Beverage's Mirai no Remon Sawa, or Future Lemon Sour, a variety of ready-to-drink shochu-based highball drinks. The pull tab takes the top off the can to reveal a substantial slice of lemon floating in the soda and vodka. The liqueur-infused lemon slice is a treat!
The not so good
At first, I was puzzled by the premium price. This is not your average conbini variety chuhai. This is something surprising. A few years ago, Asahi Breweries came out with a pull tab that takes the top off a can of beer. This time, they've applied the same tech to a shochu highball in a can. The twist is a full slice of lemon that floats to the top when you pull it. It's no surprise that when I visited my local supermarket, the chuhais were sold out! Despite the premium price, the novelty is drawing attention. That liqueur-infused lemon slice is delectable.
0 Comments