A fave for three decades
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Dontakos Nacho Chiisu
Brand: Kokeiya
Price: 160 yen
Place of purchase: 7-11 convenience store
Rating:
The description
Kokeiya, purveyor of myriad varieties of potato chips, revives Don Tacos tortilla chips in two varieties, Chili Tacos and Nacho Cheese. The company first introduced this product in 1994.
The good
You could easily overlook this bag of tortilla chips at the convenience store since it's monochrome design doesn't seem to jump out at you. But if you have seen and heard Kokeiya's earworm advertisement, the rhythm of Don Tacos is likely burned into your soul. Don Tacos comes in two varieties. This time, I relished Don Tacos Nacho Cheese. This has got to be the closest thing I can get to the totally not nutritious snack of my youth, nacho cheese tortilla chips from that other big North American brand.
The not so good
This is a horrible snack food with lots of ingredients on the label that I can't pronounce. These tortilla chip snacks are worth all 160 yen for Japanese and foreign Gen X people who were probably the first to discover the wonder of tortilla chips in a bag. I warned you about the ads for Kokeiya's Don Tacos. If like me, you don't have a TV at home, you're spared the earworm "Don takos tara don takos." My apologies to anybody who is having flashbacks. Enjoy the taco chip grit and do a little two-step. Don takos tara don takos...
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