Dec 23, 2017

The Mami Beverage 'New Size" Scam

Mami is one of the yogurt-taste drinks in Japan that is extremely popular with kids. They have been on the market for decades,  and one of my friends swears by it as his favourite beverage in the country.

If it wasn't for him, I would have never noticed, but when we were going through the supermarket one day about a year ago and he was about to pick up another pack of Mami as he always does, my super-peaceful and calm friend suddenly got angry.

The Mami Beverage 'New Size" Scam photo

"They changed the size! It used to be 1L, but now it's only 900mL.... and they are selling it at the same price!"

The thing that pissed him off the most was that the company dared to have the words on the package (not shown in the photo) saying "Now it comes in a new size!", even though the new size was actually less than before. I wonder how many people noticed that they were getting ripped off by 100mL while thinking that the company did something new for the better.

Lesson of the day: new is not always better.


  • edthethe

    on Dec 23

    Chocolate companies do that ask the time! Instead of changing prices to match the market value they just change the size, then when the price fluctuates back they leave out and make a bigger profit

  • Jackson

    on Dec 24

    @edthethe yea, potato chips too! But at least they try to lay low about and wouldn't write on their freaking package "yayyyyyyy new size!" Lol