Halloween KitKats: Lilac Apple Pie?

    I found these in my local grocery store, but not in the snack area where the usual KitKats and other chocolate goodies are kept. Instead, these Lilac Apple Pie KitKats were stuck near the side entrance next to the mid-aisle box grouping where they usually stick any temporary, over-stocked, seasonal, or otherwise non-regular items. Given the packaging, I could kind of see why.

    One bag of twelve mini-sized treats cost less than 300 yen here, so I grabbed a couple of bags, sure that I could send them to some appreciative friends back home of I found the flavor off-putting or less than delicious. Apple pie isn't really a Halloween thing where I come from, but I think I can understand the connection. Most fruit pies, especially apple, can be connected to fall easily and Halloween's earliest traditions are all around the season of autumn. At least that's what I assume they were thinking.

    Then why is the outer-layer of chocolate dyed a soft lilac shade of purple? Spookiness, I think. Black is too close to the natural brown and pumpkin kitkats have been done over and over again in orange in this season. Purple apple pie is definitely different and I honestly have a bit of a penchant for purple foods (if you haven't tried purple carrots, you should! They're amazing!), so the novelty of the color works as a sales gimmick for me. 

    The back of the package detailed the inside of the cookie with its apple flavored cream and apple pie flavored chocolate. That much in combination can be great or horrific depending on how the flavors fit together, but in this case I found them to be pretty good. The apple wasn't overpowering despite being represented twice. It actually went together well.

The actual color. Weird, but good.

    I almost wish there were more weird colors inside the KitKat, but honestly this was pretty delicious. I don't think I could eat a whole bag in one sitting but it was yummy enough for a silly little Halloween treat.

    More fun than the color of the chocolate was the outer packaging of each KitKat.

    Out of two twelve-count bags, I found these twelve unique messages. Apparently two others exist, but I have no idea what they could be. Some of these I like a lot, especially the little ghost band, but others seem like they would be challenging to utilize. No, Are, OR, and AND seem tricky to me and not in the trick-or-treating sense. Yes OR NO Like Have I ARE AND? Without taking out some words or adding new ones, it's not really possible to make any logical message. Maybe the two missing words bring these together better than I can currently imagine. I did manage to cobble together a message, once I decided to pick and choose instead of trying to use them all:


    My favorite part of this Halloween KitKat treat is the ghosts, especially the cat ghost on the "Halloween" labelled  kitkat. The little band of musical ghosts is also a winner in my book.

    Have a happy Halloween, whatever your treats.