Good color paint day

November 16th annually is Good Color Paint Day. The Japan Paint Manufacturers Association (JPA), a general incorporated association with its headquarters in Shibuya ward (Tokyo) established the day in 1998 to commemorate its 50th anniversary.

The date was chosen through a public contest, were people submitted date suggestions. The chosen date was because 11/16 can be read as "good color". The digits 11 look like two 'i's which mean good in Japanese and 16 can be read as "iro" which means color.  

The purpose is to deepen society's correct understanding of painting and to raise an interest in color paint.  I initially interpreted the date as to do with painted houses, but I think it is supposed to be broadly about all colored paint, which has a variety of uses.

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