Osaka Tobu Yakult Day

October 2nd is "Osaka Tobu Yakult Day". Why not just have a Yakult day!? Maybe they plan to have one in the future. But for now there is the Osaka Tobu Yakult day! It was established by Osaka Tobu Yakult Sales Co., Ltd., headquartered in Yao City, Osaka Prefecture, that conducts business mainly in the eastern part of the prefecture. The date comes from the play on words on part of the company's name, "Tobu" (to = 10, bu = 2).

It is one of the anniversaries that I find quite strange, because it doesn't have a clear goal for the establishment of the day. The company's corporate vision, "Future Experience Support Company," reportedly embodies the desire to share joy in health while supporting people to continue to be healthy and to make their "future experiences" (future dreams) come true. Also, a bit of a wishy washy vision. They say the aim of the day is to be the supporters needed by the local people, and to think about the realization of customers' "future experiences". Anyone else think it is a strange one?

I would say, 'why not enjoy a yakult drink on this day?' except that doesn't really seem to be the goal of Osaka Tobu Yakult Day!