Marshmallow Day - a soft, sweet start to the school year!

Every year on April 6, Japan celebrates Marshmallow Day, an anniversary created by Eiwa Co., Ltd., a confectionery maker based in Azumino, Nagano. Its a relatively new anniversary, created in 2020.

The date comes from a playful bit of wordplay: reading April 6th, 04/06 as "ma (0)–shi (4)–ma (0)–ro (6)" - how marshmallow is written in Japanese. In addition, 4/6 can be read as "shiro", meaning "white", and marshmallows are most commonly white!

As April marks the beginning of Japan's school and work year, the anniversary invites people to weave marshmallows in to their "new" routines. One way my family really enjoy marshmallows is roasting them over a campfire. How about you?