The spirit of words in modern society

Kotodama (言霊) is the Japanese word that expresses the idea that language is alive, that it has a spirit. "Koto" (言) means word and "tama" (霊) means soul in Japanese. In ancient times, they believed that words could invite a blessing or curse, protect or harm, depending on how they were spoken / written.

As such, kotodama was present in the Kojiki and the Nihon Shoki, where correct ritual words are said to bring harmony and impure words to cause disorder. Shinto practices use norito, ritual prayers, because it was believed the words themselves hold power. Kotodama also appears in classical poetry, especially in the Manyōshū, where poets are described as moving hearts and even influencing fate through the force of their words.

In modern society, Japanese people may not treat kotodama as a literal supernatural force, but cultural sensitivity remains strong. For example, at weddings and in hospitals certain unlucky words are avoided. You also see it in the idea that naming something gives it shape or power. In addition, in the belief that positive words foster good outcomes.