Honoring the back end of the food world

Today, and April 4th is Oishiru Day オイシルの日 in Japan. The name of the commemoration is from the name of a company and in itself doesn't do much to explain the anniversary. But, basically, it is an anniversary to recognize and honor the people behind the scenes in the food world.

For example, farmers, supermarket staff, food specialists etc. The people, as well as the systems, that keep Japan's food world moving. There are many unseen workers that ensure delicious food reaches our tables. Oshiru Company that established the day work to support food and fresh produce industries through recruitment, sales assistance and digital services.

The date of the anniversary is wordplay on April 4th - 0404 that can be read as to "know deliciousness!"; "Oi (0）shii（4）wo（0）shiru (4)".  In essence, "Oishiru Day" encourages people to look beyond the finished meal and recognize the countless hands involved in bringing ingredients from farms and markets to kitchens and restaurants.