Colors that suit you

Today, and February 16th annually, is Colors That Suit You Day 似合う色の日. It is an anniversary created by the Japan Personal Fashion Colorist Association (JPFCA). The date comes from a play on how the numbers of the date can be read: "ni (2）auiro (16)". Thus, linking the numbers 2/16 with the idea of “colors that suit you.”

The purpose of the day is twofold: to raise awareness of the association’s patented Gradation Color Scale method and to encourage people to enjoy life more fully by discovering colors that make them look and feel their best. JPFCA’s Gradation Color Scale is a distinctive diagnostic system based on color theory. Using six original drapes that vary in base tone, brightness, saturation, and clarity, colorists place the fabrics near the face to identify shades that enhance a person’s natural features.

The anniversary was officially registered in 2018, and it reflects a broader trend in Japan toward personal styling, self‑expression, and mindful use of color in everyday life.