A day for black beer and melty kiss

Today, and January 20th annually, is Black Beer Melty Day 黒生メルティの日 (kuronama meruti no hi). It is an unusual anniversary in that it combines two different things, that is not something you see often. Especially as it was registered by only one of the companies involved: Meiji. 

Meiji make a premium winter only chocolate product called "Melty Kiss", which is known for the way it melts easily in your mouth. But rather than just make today "Melty Kiss", Meiji registered the anniversary as "Black Beer Melty Day", to encourage the pairing of black beer with Meiji’s popular “Melty Kiss” chocolate.

Apparently, the richness of dark beer with the melt‑in‑your‑mouth sweetness of winter chocolate is supposed to be very good!

This unexpected combination highlights how contrasting flavors can elevate one another, creating a cozy indulgence perfect for the cold season. The purpose of the day, which is purposefully on the first day of "daikan" (you can find information about Daikan on City-cost), is to propose new ways to eat through anniversaries and make people enjoy them more than ever.