A day to a convenient cosmetic and skincare product

Today, and February 10th annually, is ふきとりの日 (Wipe-off Day). The "Fukitori" refers to the very convenient "wipe off" lotions. "Fukutori" literally means to remove by wiping. "Fuku" is to wipe, "toru" to take (off), remove. Put together they mean to wipe something away. It doesn't have to be make-up - it can be anything, dirt, dust, moisture etc. on a surface. In this case it just happens to refer to a cosmetic / skincare product. 

The date comes from the wordplay fu (2) and kitori (10), and it was created by Naris Cosmetics, a long‑established Osaka‑based company known for its “wipe‑off lotion.” Their product has been around since 1937 — a genuine long‑seller — and by 2017 it had reached its 80th anniversary and held the top annual sales share in its category. The company established this day to help more people understand what makes wipe‑off lotion different from regular toner.

While typical toners focus on adding moisture after cleansing, wipe‑off lotions have a slightly different job. They help remove leftover cleanser, traces of makeup, excess sebum, and old keratin that washing alone doesn’t always catch. Even though “lotion” is in the name, it behaves more like a gentle reset for your skin. Fukitori Day is a nice little nudge to refresh your routine and enjoy that clean, polished feeling.