A day for bell bottom jeans!

Every December 31, while most of the world is focused on New Year’s Eve countdowns, Japan celebrates something a little more unexpected — Bell Bottom Jeans Day. Yes, you read that right. The final day of the year has become a tribute to one of fashion’s most iconic silhouettes: the bell bottom.

The birth of this unusual anniversary is really interesting - and clever - too. The story goes that during the broadcast of CIAO 765, the host DJ Masao Nomura, a bell-bottom enthusiast, joked that December 31st is the perfect day for bell bottoms, because it is the `bottom of the year` and the Joya No Kane `bell` is rang at night! 

The connection was too perfect to ignore, and listeners agreed. The idea gained so much support that in 2021, Bell Bottom Jeans Day became a recognized commemorative day, registered with the Japan Anniversary Association.