A day for caregivers

KAiGO PRiDE DAY (KAiGO PRiDE DAY／2月22日) is a commemorative day created by the organization KAiGO PRiDE, based in Shibuya, Tokyo. The day is written in romaji rather than hiragana or kanji. Kaigo (介護) is the Japanese word for caregiving and / or nursing care.

Kaigo Pride Day is observed on February 22nd, a date chosen because the number 2 resembles a smiling mouth—“ニッ”—and the organization wanted the day to symbolize a society filled with smiles and supported by strong, compassionate welfare. The name “KAiGO PRiDE” also contains two lowercase i’s, which when placed side by side look like ii → 2 → ニッ, reinforcing the theme.

The purpose of the day is to help caregivers feel pride and confidence in their work, and to encourage society to show greater respect for people in the caregiving profession. KAiGO PRiDE works on creative projects that highlight the value of caregiving and aims to build a society where both caregivers and those receiving care can live comfortably and authentically.