Gacha Day: it's only natural

Sometimes, some of Japan's anniversaries and commemorative days, but this is not one of them. Gacha capsule toys are so popular in Japan, it's only natural that there is a day dedicated to them: Gacha Day (ガチャの日). And its today, and February 17th annually, in Japan.

The date marks the 1965 founding of Penny, a company based in Katsushika Ward, Tokyo. Penny is credited with introducing the very first gacha machines to Japan, bringing the American capsule‑toy concept into the heart of the country’s rapidly growing postwar economy. The earliest machines were simple 10‑yen models, placed quietly in the corners of small neighborhood shops. Yet they immediately captured children’s imaginations and still do more than 60 years later. 

Today, gacha machines appeal to all ages, offering everything from cute characters to miniature collectibles and quirky novelty items. One of my three daughters is very into them, which has in turn led me to appreciate them much more in recent years. I even indulge in a turn of the handle every now and then! Do you like / play gacha capsule machines?