A day dedicated to pumps

A day dedicated to the type of pumps you put on your feet, not the type that expel water! Interestingly, what Japan calls "pumps" is completely different to what "pumps" are in my home country, Ireland. In Ireland, "pumps" are flat casual shoes, but the Japanese was taken from American English where a pump is simply what I call a "high heel shoe" (even when they have a low heel!) They are closed toe, slip on, women's dress shoes with a lot to mid heel, usually a simple, classic silhouette. 

Today, and February 10th annually, is Pumps (Heels) Day (パンプスの日). The date was chosen because 2/10 can be read as "foot", fu (2) and to (10). The anniversary was created by Wacoal, the Kyoto‑based company known for women’s underwear, clothing, and of course, pumps. They chose the timing because early spring is when many people buy their first pair of pumps for job hunting or new beginnings.

Some commemorative days in Japan are quirky, some are heartfelt, and some are just wonderfully practical.  Pumps Day definitely falls into the latter! Do you call these type of shoes "pumps" or something else?