A day for all things Mitsuya

Today, and March 28th annually, is both Mitsuya Day 三ツ矢の日 and Mitsuya Cider Day 三ツ矢サイダーの日. Mitsuya is the name of a drinks company and Mitsuya Cider is one of their most popular drinks. 

The Mitsuya brand's sparkling drinks have been part of Japanese daily life for more than a century. Mitsuya Cider Day highlights the signature drink that has defined the Mitsuya name for decades. It is known for its clear sweetness and delicate fizz. Unlike stronger sodas, Mitsuya Cider is gentle. It is refreshing without overwhelming and sweet without heaviness.

The date for both the anniversaries comes from a word play on how 3/28 can be read "Mi (3) tsu (2) ya (8)". But it is also good timing as the weather warms and people turn from getting warm, heated drinks out of vending machines, to opting for cooler more refreshing drinks.