Training day on the first day of the new fiscal year

Today, and April 1st annually, is Training Day トレーニングの日 in Japan. April 1st was chosen for the anniversary because it is the start of the fiscal year. And many people consider their personal routines and patterns on this day. Especially those people who are experiencing a big life shift. For example, from student to "shinnyushain", company employee.

The anniversary was stablished by a major sports brand to encourage people to use the energy of the new fiscal and school year to start (or restart) exercise in a way that feels sustainable and enjoyable. Whether it’s jogging, stretching, strength training, or simply moving more throughout the day.

Training Day emphasizes that physical activity is not just about fitness but also about mental clarity, confidence, and long‑term well‑being. It’s a gentle nudge to explore new sports, invest in supportive gear, or invite friends and family to join in shared movement.