Reducing incontinence stigma in Japan

You have got to love that Japan's annual anniversaries and observances are wonderfully all-embracing! One of today's anniversaries is a prime example. Because today, and February 20th annually, is Overcoming Urinary Incontinence / Leakage Day 尿もれ克服の日! A commemoration created in 2005 by the Himawari‑kai (himawari means sunflower), a support group in Osaka formed by women who have personally overcome urinary incontinence.

The date comes from a wordplay on 2/20 - ni(2)mo(2)re(0), which is the casual version or playful contraction of "nyōmore" which means "urinary leakage". The purpose of the anniversary is to raise awareness of a condition that affects far more people than most realize. In Japan, it’s estimated that one in four healthy women experiences some form of urinary leakage, and the number of potential patients may exceed six million, yet fewer than ten percent seek medical care. 

The day encourages open conversation, early consultation, and better understanding of the three main types of incontinence: stress incontinence, urge incontinence, and mixed incontinence. By establishing this day, the Himawari‑kai hopes to reduce stigma and ensure that women across Japan feel supported, informed, and empowered to seek medical help when needed. However, it is not only women who suffer from urinary incontinence, although causes often differ, men can suffer too. Hopefully, the day will create awareness and support, and reduce stigma for all.