A Little More LOHAS on June 8th

Today, and June 8th annually, is LOHAS Day ロハスの日 in Japan. I have heard the term 'Lohas' many times over my years in Japan, but I did not know until today that it is an acronym for "Lifestyles of Health and Sustainability". Seemingly, the term originated in the United States in the late 1990s. 

Super Hotel in Japan created the Lohas Day anniversary. They are a company that are reportedly known for eco-minded hospitality. They promote the philosophy through thoughtful design and operations in their hotels. For example, greenery that softens building exteriors, paperless check-ins using tablets, calming aromas and the use of natural materials.

They chose June 8th as the date for the anniversary using "goroawase", a type of Japanese wordplay on numbers. Because June 8th, 6/8, can be read as "lo (6) has (8)". Their aim is simple, to invite us to consider Lifestyles of Health and Sustainability.