A day for Disney "Tsum Tsum"

Disney Tsum Tsum Day was created by Walt Disney Japan to highlight the charm of the Tsum Tsum plush series and its related games.  The date is from a wordplay of how the date 2/6 can be read “tsu (2)‑mu (6)”. Tsum comes from the Japanese verb "tsumu" which means to stack. And Disney Tsum Tsum are stackable plush toys, with a rounded face on a bean like shape. They come in different sizes. Their uniform shape makes them easy to collect and display in stacks.

The plush came out simultaneously to a mobileTsum Tsum game, in 2013. The game is available through the LINE App and is very popular with young people. Like the plush, the idea was based on stacking. By longer the chain of matching Tsum Tsum faces you make, the bigger the score. And you can collect Tsums in the game, just like the plushes.

The anniversary encourages fans to enjoy both the collectible toys and the popular mobile puzzle games inspired by them. Special releases, such as anniversary box sets filled with limited or Japan‑exclusive mini Tsums, often accompany the celebration, adding to its appeal for collectors and Disney enthusiasts.