Almost 50 years of Black Label

Today, and April 1st annually, is Black Label Day 黒ラベルの日 in Japan. It honors one of Japan's most beloved beers, Sapporo’s “Black Label.” They chose April 1st as the anniversary date as "Black Label" was first released on April 1st, 1977.

Known for its clean flavor, balanced richness, and iconic minimalist design, Black Label has become a symbol of relaxed, confident adulthood. As April marks the start of a new year for many workplaces and schools, Black Label Day also carries a sense of renewal; an opportunity to pause, raise a glass, and welcome the season ahead.

Whether enjoyed with friends, paired with a favorite meal, or savored at the end of a long day, Black Label represents a timeless approach to quality and simplicity. Cheers!