A day for fried chicken

Today, and November 21st annually, is Fried Chicken Day. Fried chicken is a dish made by coating chicken in a batter made from flour and then frying it in cooking oil. 

In Japan KFC have done an amazing job of firmly positioning themselves in the fried chicken market. They created "fried chicken day". They chose November 21st because on this day in 1970, the first KFC store in Japan opened in the suburbs of Nagoya, Aichi Prefecture. 

It is no doubt helpful that this day falls close to Christmas as KFC is hugely popular for Christmas Day dinner! It acts as a reminder to pre-order KFC for Christmas Day!